Since it started its business in 2007, ROHEI Corporation had always been a face-to-face training provider. The company offered something very unique in the Singapore corporate training landscape: experiential learning.
This was based on the premise that when it comes to values and principles, “learning is better caught than taught.” Unlike the typical classroom-like training delivered by competitors, a ROHEI learning experience takes the participant through an elaborate, theatrical setting. Learners enter different situations, face varied challenges, and meet unexpected obstacles. They experience frustrations and triumphs—a spectrum of emotions. When an experience awakens emotions, it stays with you forever.
The main themes covered in the experiential learning are building trust, developing leadership, managing change—all of which are highly interactive and relational. Participants are led to open their minds, let go of assumptions, and see things in a new light. Learners walk away with refreshed perspectives and improved relational skills.
In ROHEI’s signature experiential learning modules, physical presence is a key element.
Then the pandemic happened. The whole world went digital.
But the digital format, while it had always been a possibility, was not the optimal way to deliver transformative training.
The year 2020 challenged the ROHEI team. They asked each other: Can we still deliver corporate training about building trust, developing leadership, and managing change through online means? And how?
The team took the same creativity, relational heart, and passion for people as they quickly pivoted into the online space, creating a new series of remote learning experiences, maximizing what was available for learners. And they demonstrated that remotely, you can deliver learning that is caught, rather than taught.
But many clients and learners still needed convincing.
Instead of a blog post or a long letter of explanation, an infographic was created to demonstrate that online learning works. It would summarize and share the lessons learned and concludes with proof that remote learning does work. Corporate clients look for facts and proof before they make decisions.
The format was chosen because it:
The infographic had a lot to communicate. Information was delivered in chunks in order to be digestible and easy to navigate.
Published in the website’s blog section, and shared with clients as part of sales and marketing communication, the infographic was a useful resource for this period of change, and helped boost credibility for ROHEI in the online sphere of learning and development.
The Courier typeface, a classic typewriter-inspired typeface, is used in the layout along with ROHEI’s brand typefaces. Apart from its throwback quality that bridges past and present, it helps maintain a comfortable sense of lightness throughout the long scroll.
