The Tamarisk Initiative is a workplace mentoring programme launched by Every Nation Singapore’s Serve Our City ministry.
Students are paired with mentors who will guide them in developing mindsets, attitudes, values, and skills to prepare them for the workplace.
The project is named after the Tamarisk tree in the Bible. Abraham planted the tree in faith, after God promised him the land to him and his offspring. A Tamarisk tree takes up to 15 years to mature and can survive for about a hundred years. Abraham planted the tree not for himself, but for future generations to benefit from.
The logo is a symbolic “t,” which stands for Tamarisk and resembles the idea of a tree to represent planting something for generations to come. The cube has an appearance of being dimensional, representing a sense of wholeness for the mentee.
Using the silhouette of a Tamarisk tree was an obvious option. But that would've been too easy and would result in a visual that could potentially become dated after a short while. Plus, such an approach often looks too literal and loses its symbolic strength.
The use of a simple, thoughtfully crafted geometrical shape gives it a contemporary appearance, that will hopefully stay current throughout the years.
The brochure introduces the Tamarisk Initiative to its target audience of university undergraduates and fresh graduates.
The journal showcases the vibrant colors that were selected to convey a sense of optimism, and suggest a bright, dynamic learning journey ahead. Using the 't' symbol as a pattern suggests the desired 'multiplier' effect the programme can have on today's generation and those to come.
