The Paper Project, Inc. (TPPI) is a social enterprise launched in 2011. The company created a place of work where women who are being rehabilitated can find full-time employment.
TPPI, being a social enterprise, does not rely on donors as NGO or non-government organizations do. TPPI has the unique ability to provide what is normally offered by foundations or NGOs—help survivors get back on their feet—and be a profitable, sustainable business.
The company's products, conceptualized by founder Jimmy Quach, executed by an in-house designer, and handcrafted by the women of TPPI.
The company produces its own paper, which is then crafted by the women into handmade greeting cards. The fun, uniquely designed, pun-heavy cards are distributed in the United States retail market, in Whole Foods and Barnes and Noble, among others.
The original logo was inspired by the products—colorful, playful, hopeful. By 2023, TPPI had grown from a young start-up, into a mature business with a business model proven to work and stand the test of time—it even survived a global pandemic. The company needed a new logo that would reflect its current identity.
The company's original logo when it launched in 2011. It mirrors the playful nature of the company’s products.
One of its founders, Benjamin, shares that “we have a good and strong social cause and are sustainable financially, making us a viable partner even for purely commercial enterprises, such as stores who currently and will potentially carry our products.”
The logo design options below were created with TPPI's growth story in mind.
The upper set of logo options represents growth and upward movement. The second set below bears the shape of an open card, a reference to TPPI's flagship product. The open card feels positive and appears welcoming, like opening arms to new opportunities.
The final logo reflects the company’s maturity as a social business, its financial stability, and sustainability. It also works well in different sizes and formats.
